Your customers are more demanding than ever. They have more choices than ever. And they expect to be able to customize products to their exact needs and personalize them, too.
But why? What makes this so important?
The rise of consumer power
Customers want control over their own experience. They want the ability to decide how they interact with a brand, where they get information about that brand, and how often they encounter it in the first place. This is especially true of younger generations who grew up in an era of instant gratification. They don’t want brands dictating their experiences; rather, they want brands that empower them with choice and flexibility so that each interaction feels unique from all others—and above all else—personalized just for them!
To remain competitive, you need to think like your customer. They are more empowered than ever and have more choices than ever. They're expecting more from brands, and they're demanding it—and they'll let you know if you don't deliver. In this new world of eCommerce, there's no room for complacency: If you don't stay up to date with the latest trends in your industry, your competitors will eat away at your market share until there's nothing left.
Unique shopping experiences are critical for eCommerce
As the e-commerce industry continues to grow, it's important to remember that shoppers want a unique shopping experience. Your brand has the power to make them feel like their purchase is special and will never be replicated by anyone else.
A shopper's experience with your store is critical for the success of your business, so creating a custom product for them helps build trust with them as well as creates a positive impression about what type of store you are.
Product customization is a great way for you to create an experience that makes your customers feel like they're getting something special.
But how does it help?
Here are some of the ways product customization helps your eCommerce store win in 2022:
Shoppers want brands to know them and treat them individually
They want to feel like a brand knows them and cares about their preferences, wants, and needs. They also want to feel that a brand is providing them with a unique experience. Lastly, consumers want to feel like the brand is listening to their feedback and implementing changes based on what they’re saying.
How can you provide your customers with this experience?
Product customization is the answer!
Product customization allows consumers to choose how their products are packaged or customized in another way that fits their lifestyle or personality. This means that you can give people what they want from your brand without having to create additional products for each person who orders from you.
A good example of product customization can be seen in Amazon’s customizable version of its Alexa devices called Echo Plus (2nd Generation). Consumers can choose between 6 different colors and even have it engraved with something special like “Happy Birthday” if they wish!
Brands are investing in consumer choice
Brands are investing in consumer choice, and they know that product customization is the most effective way to meet consumers’ needs.
Here are some examples:
- In 2018, Apple introduced the iPhone XS with a new feature called Face ID. This facial recognition technology allows users to unlock their phones and make payments through Apple Pay by simply looking at their screens. It’s an example of personalization—and it’s also a major change from previous generations of iPhones, which required users to input a passcode before using the device.
- In 2019, Netflix announced that it would be adding “choose your own adventure” options for its original content series including “Black Mirror: Bandersnatch.” This decision came after research showed that people wanted more control over how their entertainment shows were presented; This shows just how important personalization has become among media viewers—and why brands should pay close attention when crafting new products or services designed for them!
Personalization allows you to communicate your brand's story
A personalized product tells the story of your brand in a way that generic products just can't.
When someone sees a personalized item, they will remember where it came from and how much thought went into creating it for them specifically. This kind of experience is likely to make them feel connected to the store and want to share their experience with other people, especially if they're proud of what they received.
A personalized product also allows you to communicate your brand's story—why you do what you do, what makes you different from everyone else out there selling similar products, and why this specific product is worth buying from your store instead of from someone else's shop online.
Personalization can also improve product returns by reducing buyer's remorse
Another way that customization can improve your eCommerce store's bottom line is by reducing returns.
Returns are a major issue for online stores, which have to deal with the high cost of shipping and restocking returned items. According to this article by Shopify, 68 percent of online shoppers abandon their shopping carts if they feel like they're being forced into buying something they don't want or need. This means that you're losing money on unnecessary returns and spending money on shipping for products that were never purchased in the first place!
In addition to saving you money on wasted inventory and shipping costs, customizing products will also help you retain customers by increasing brand loyalty. As we discussed earlier in this article, customized products are much more likely than standard items to become part of someone’s daily life—and it turns out that having an emotional connection with a product makes people more likely to stick around as brand advocates once they've bought it.
Product customization is more important than ever and technology is allowing it to be even more effective.
Customization is more important than ever and technology is allowing it to be even more effective.
We've already discussed how customization helps you stand out from the competition, but this also allows you to offer your customers more options. For example, if someone wants a shirt in pink with black polka dots, there's no need for them to go through the hassle of searching for that specific item elsewhere! You can provide it all in one place. However, customer satisfaction isn't just about giving people what they want. It's also about building personal relationships with them based on their unique needs and preferences.
It’s time to level up your eCommerce store with product customization
As you may have noticed, Product Customization is an important part of the eCommerce space.
Our current methods of shopping and the way we check products for sale will have undergone a dramatic transformation in the next decade, both due to the rise in product customization and the influence of virtual reality. As such, store owners must pay careful attention to customer feedback on their products to help develop this future marketplace and not be left behind.